Be in the Know VIP Program
What's the VIP Program?
The Be in the Know VIP Program offers you the opportunity to push yourself beyond the basic campaign design and maximum incentives. VIP stands for "Very Impressive Participant."
By earning 9,000 campaign points, you will be named a Be in the Know VIP for the 2025–2026 campaign year!
What's in it for You?
Besides Be in the Know bragging rights, all confirmed VIPs will earn special recognition. You’ll also complete additional activities to earn points this campaign year and take extra steps to positively impact your health (the true reward)!
Become a Be in the Know VIP
If you earn 9,000 campaign points this year, you’ll be named a Be in the Know VIP.Visit the WebMD wellness platform Rewards page for more than 90 options for accumulating points as you work toward becoming a VIP.
Important Notes for the 2025-2026 Be in the Know VIP Program
- The deadline for all Be in the Know 2025-2026 activity completions and submissions will be 11:59 p.m. EST on June 30, 2026.
- The official list of 2025-2026 Be in the Know VIPs and information regarding special recognition will be announced in August 2026. WebMD will contact all official Be in the Know 2025-2026 VIPs by email.
When did Penn Healthy You Launch the VIP Program?
We introduced Be in the Know VIPs during the 2017–2018 campaign year and celebrated our first group of 64 honorees on October 23, 2018. Below is Elise Betz, a VIP from the 2023-2024 campaign year.
Elise Betz
Senior Executive Director, Alumni Relations