Be in the Know VIP Program
What's the VIP Program?
The Be in the Know VIP Program offers you the opportunity to push yourself beyond the basic campaign design and maximum incentives. VIP stands for "Very Impressive Participant."
By earning 50,000 campaign points, and completing a Biometric Screening, you will be named a Be in the Know VIP for the 2022–2023 campaign year!
What's in it for You?
Besides Be in the Know bragging rights, all confirmed VIPs will earn special recognition. You’ll also complete additional Bonus Actions this campaign year and take extra steps to positively impact your health (the true reward)!
Become a Be in the Know VIPIf you earn 50,000 campaign points this year, as well as complete a biometric screening, you’ll be named a Be in the Know VIP and earn the Level 4 reward in the Steps to Success.
Review the Ways to Earn list for more than 90 options for accumulating points as you work toward becoming a VIP.
Important Notes for the 2021-2022 Be in the Know VIP Program
- The deadline for all Be in the Know 2021-2022 activity completions and submissions was 11:59 p.m. EST on June 30, 2022.
- The official list of 2021-2022 Be in the Know VIPs and information regarding special recognition will be announced in August 2022. Virgin Pulse will contact all official Be in the Know 2021-2022 VIPs by email.
When did Penn Healthy You Launch the VIP Program?
We introduced Be in the Know VIPs during the 2017–2018 campaign year and celebrated our first group of 64 honorees on October 23, 2018. Chris Hyson, Senior Health and Wellness Specialist (left) congratulates Yuling Liang, a Be in the Know VIP who earned the highest points total in our first year. Also, pictured below, Rob Piasecki, another "Very Impressive Participant," from 2017-2018.