Be in the Know 

July 1, 2022 - June 30, 2023

Family biking together

Evolving from a one-step biometric screening to a thriving year-round program, Penn's Be in the Know campaigns continue to support your health and wellness.

Join this year's Be in the Know campaign, available for all benefits-eligible staff and faculty. It is your opportunity to focus on your health, connect with the Penn community, and earn rewards of up to $300 this year.

Be in the Know continues to partner with Virgin Pulse, Penn’s wellness platform provider, for a robust array of programs, resources, and rewards.

Be in the Know, 2022-2023 

This year’s campaign runs July 1, 2022 through June 30, 2023.

For the 2022-2023 Be in the Know campaign year, Penn renews its commitment to the importance of biometric screenings. This year, a biometric screening is the only activity required to receive earned rewards. Get started today to feel your best and earn up to $300* plus the opportunity for VIP special recognition!

The 2022–2023 campaign maintains the "Steps for Success" design that gives you more ways to earn points and rewards, engage with your colleagues, and focus on your health.

How to Get Started with Virgin Pulse

  • Sign up for your Virgin Pulse account by going to
  • Accept the terms and conditions and choose your email preferences.
  • Connect a fitness tracker (optional) to get credit for your steps, active minutes, and sleep. Virgin Pulse syncs with many devices and apps (including Max Buzz™, Apple Watch, Fitbit and Garmin.)
  • Download the Virgin Pulse app via the App Store or Google Play.

Then, get ready to start racking up your rewards!

Become a Be in the Know VIP

If you earn 50,000 campaign points this year, as well as complete a biometric screening, you’ll be named a Be in the Know VIP and receive special recognition.

Visit the Be in the Know VIP webpage for details about this program and how to earn this status.

Steps for Success

Be in the Know continues the same system for earning points and rewards, using the Virgin Pulse "Steps for Success" campaign design with four reward levels. This year, a biometric screening is the only activity that's required to receive earned rewards.


Complete a Biometric Screening = Earn $50 Reward

Start your Be in the Know experience by completing a biometric screening and learning key indicators about your health. At Penn, our biometric screenings provide results for:

  • Blood pressure
  • Total cholesterol
  • HDL cholesterol
  • Blood sugar/glucose

Choose an available option to earn biometric screening credit—all free, convenient and easy!

  • Two Options available through Health Advocate:
    •  Submit screening results from your healthcare provider: Obtain screening between July 1, 2022, and June 30, 2023. Download the  Consent to Release Results Form, then follow the instructions to submit your confidential results to Health Advocate. Recommended submission deadline to allow processing time is June 1, 2023. Final deadline to submit is June 30, 2023. 
    • On-Campus Biometric Screening: The Fall 2022 on-campus biometric screenings have concluded. If additional screenings are offered this campaign year, announcements will be made.
  • Two options available through Virgin Pulse: Go to the Programs tab and Biometric Screenings page for order link and directions.
    • Labcorp Voucher Program: Download a voucher (screening script) from the Virgin Pulse platform, Programs page (see "Biometric Screening Options.)" Schedule and complete a screening appointment at a participating Labcorp facility near you. Labcorp will process your results and automatically send credit and screening values to Virgin Pulse. Labcorp will also email you a link to view results. The process takes several weeks at a minimum
      • Complete screening appointment by June 1, 2023 to allow processing time.
      • Screenings completed after June 1 are not guaranteed to be credited for the 2022-2023 campaign year.
    • Home Test Kits: Order a home test kit on the Virgin Pulse platform, Programs page (see "Biometric Screenings Options"). Complete the kit at home. All supplies will be included in the kit. Mail back the completed kit. 
      • Complete screening kit and return by mail by June 1, 2023 to allow processing time.
      • Screenings completed after June 1 are not guaranteed to be credited for the 2022-2023 campaign year.


Begin Completing All Other Qualifying Activities—from the Health Check to Bonus Actions—to Earn Up to Another $250 in Rewards!

Choose to complete any Bonus Actions of interest (see the “Ways to Earn” list for over 90 options!) to earn points. As points accumulate, your goal is to reach the next points total to earn your next reward.

  • Reach 5,000 total points = Earn another $50 (Level 1 reward)
  • Reach 15,000 total points = Earn another $75 (Level 2 reward)
  • Reach 30,000 total points = Earn another $125 (Level 3 reward)

Please note that Pulse Cash is only rewarded upon achieving the total points required for each level reward. If you do not reach the next points threshold, you will not earn the next reward amount.


Keep going to earn special recognition as a VIP

Continue earning points to reach our highest level of achievement as a Be in the Know VIP, “Very Impressive Participant,” and earn special recognition.

  • Reach 50,000 points = Earn VIP recognition (Level 4 reward). You must also complete a biometric screening to earn VIP status.
3 Steps to Success Graphic

Ways to Earn

Earn Maximum Rewards!

Earn up to $300* in Pulse Cash again this Be in the Know campaign year, running July 1, 2022 through June 30, 2023. 

After completing the Biometric Screening for your first $50 reward, earn up to another $250 in Be in the Know rewards with an array of "Ways to Earn" wellness activities, for a maximum of $300, plus VIP recognition. From a biometric screening to Bonus Actions - choose from over 90 activities to earn points toward reward levels. Visit the Bonus Actions webpage for details and to download the list. 

Biometric Screening takes you from Points to Rewards

You can complete the Health Check and/or Bonus Actions at any time during the campaign year (July 1, 2022–June 30, 2023) and will be awarded points for completions. However, you won’t earn any rewards until you complete STEP 1, a biometric screening.

How to Redeem Pulse Cash Rewards

To redeem your rewards, sign in at Look for the Home tab on the main page and click on Rewards from the drop-down menu. 

Once on the Rewards page, click the Spend tab to bring up three categories of reward options. Choose from:

  • Shop the Store (buy select fitness items)

  • Get a Gift Card (buy a gift card from available retail and VISA options)

  • Donate it (make a charitable donation)

Follow the prompts, including the amount of rewards you wish to spend from the amount you have available. Be sure to click Submit to confirm your purchase. A confirmation email will be sent to the address you used to register on the Virgin Pulse platform. You’ll need this confirmation email for gift card purchases and charitable donations. 

*Per IRS guidelines, all Be in the Know rewards are subject to applicable payroll taxes at the time they are earned and rewarded to participants - even if rewards have not yet been redeemed (i.e., spent). While the rewards are provided through Virgin Pulse's Rewards Program, mandatory payroll taxes on the value of earned rewards will be processed through participants' paychecks. For the 2022-2023 campaign year, taxes will be processed in October 2022, and January, April, and July 2023 paychecks. Participants will see applicable rewards taxes deducted from their paychecks in these months, if rewards were earned during the prior time period. Paystubs will note "Imputed Income: Wellness" plus the amount of earned rewards for that particular tax cycle. 

Your privacy is strictly protected. Penn receives only aggregated data for the participating population. Penn will never know your individual screening results, health assessment answers or personal health goals.