Be in the Know 

July 1, 2021 - June 30, 2022

10-Year Celebration Event Schedule

Celebrate a decade of staff and faculty well-being at Penn with special events and opportunities throughout the 2021-2022 Be in the Know campaign year.

For a complete list of activities, review the event schedule.
Family biking together

Be in the Know 10 year logoIt’s time to focus on your health and well-being with Penn’s 2021-2022 Be in the Know wellness campaign. This campaign year marks the 10th anniversary and there are many new features including Virgin Pulse's new "Steps for Success" campaign design, over 90 Bonus Actions, and new ways to obtain biometric screening results.

Whether you want to focus on a health goal, participate in well-being challenges, or simply strive to feel your best, Penn is here to support you. 

Biometric Screening Update

As of September 1, 2021 AREUFIT Health Services, Inc. is no longer collecting biometric screening forms and results for Penn's 2021-2022 Be in the Know campaign. For additional options to receive credit for a biometric screening during this year's campaign, please see information below (Labcorp Voucher Program and Home Test Kits) or visit the Virgin Pulse platform's Be in the Know programs page at AREUFIT will not respond to your message or accept biometric screening forms after August 31, 2021.

Be in the Know, 2021-2022 

This year’s campaign will run from July 1, 2021, through June 30, 2022, in partnership with Virgin Pulse, Penn's wellness platform provider. 

Penn launched the Be in the Know wellness campaign in 2012 with a one-step biometric screening and $75 incentive for participants. Today, Be in the Know is a thriving year-round well-being initiative that offers biometric screenings, a multitude of activities and resources to improve your overall health, and a chance to earn up to $300 in rewards plus VIP (Very Impressive Participant) recognition. 

Get started now learning about the exciting changes this campaign year! Details below.

Become a Be in the Know VIP

If you earn 50,000 campaign points this year, as well as complete a biometric screening, you’ll be named a Be in the Know VIP and receive special recognition.

Visit the Be in the Know VIP webpage for details about this program and how to earn this status.

How to Get Started with Virgin Pulse

  • Sign up for your Virgin Pulse account by visiting
  • Accept the terms and conditions and choose email preferences.
  • Connect a fitness tracker (optional) to get credit for your steps, active minutes, and sleep. Virgin Pulse syncs with many devices and apps (including Max Buzz™, Apple Watch, Fitbit, Garmin, etc. )

Then, get ready to start racking up your rewards!

Steps for Success - How the Campaign Design Works

Each year Be in the Know is a fresh opportunity to learn more about your overall well-being while earning rewards. This campaign year Be in the Know is changing how points and rewards are earned, using Virgin Pulse’s new Steps for Success campaign design. Steps for Success offers four reward levels. Here’s how it works: 

STEP 1: Complete the Health Check = Earn $50 reward

Start by completing Virgin Pulse’s Health Check – the online health assessment. This is a required step for Be in the Know. You won’t earn any rewards until you first complete the Health Check. Once finished, you’ll earn your first $50 in Pulse Cash and be able to earn additional rewards. 

STEP 2: Begin completing all other qualifying activities – from a biometric screening to Bonus Actions – to earn up to another $250 in rewards! 

Choose to complete any Bonus Actions of interest (see the “Ways to Earn” list for over 90 options!) to earn points. As points accumulate, your goal is to reach the next points total to earn your next reward.

  • Reach 5,000 total points = Earn another $50 (Level 1 reward)
  • Reach 15,000 total points = Earn another $75 (Level 2 reward)
  • Reach 30,000 total points = Earn another $125 (Level 3 reward)

Please note that Pulse Cash is only rewarded upon achieving the total points required for each level reward. If you do not reach the next points threshold, you will not earn the next reward amount.

STEP 3: Keep going to earn special recognition as a VIP

Continue earning points to become a Be in the Know VIP and earn special recognition.

  • Reach 50,000 points = Earn VIP recognition (Level 4 reward). You must also complete a biometric screening to earn VIP status.

Steps for Success Graphic

This image further illustrates how participants can earn points and reach the different reward levels.


Steps Graphic

Have a Question about Be in the Know?

Check out the Be in the Know FAQs.

Ways to Earn

Earn Maximum Rewards!

Earn up to $300* in Pulse Cash again this Be in the Know campaign year, running July 1, 2021 through June 30, 2022. 

After completing the Health Check for your first $50 reward, earn up to another $250 in Be in the Know rewards with an array of "Ways to Earn" wellness activities, for a maximum of $300, plus VIP recognition. From a biometric screening to Bonus Actions - choose from over 90 activities to earn points toward reward levels. Visit the Bonus Actions webpage for details and to download the list. 

Step 1: The Health Check 

For the Be in the Know 2021-2022 campaign year, the Health Check is the only required activity you must complete to receive your earned rewards. Participants will earn $50 in Pulse Cash rewards for completing, STEP 1, the Health Check – plus will be able to move onto STEP 2 and receive rewards for other qualifying campaign activities.

The Health Check is an online health assessment administered through the Virgin Pulse platform. It is a brief online questionnaire to gain a broader view of your overall health and well-being. Based on your Health Check responses, the platform will begin providing you with relevant wellness information and programs, so it’s the perfect way to kick off your wellness journey and Be in the Know experience. Should you wish, you may complete the Health Check additional times throughout the campaign year.

To complete the Health Check, click here.

The deadline to complete the Health Check is June 30, 2022.

Step 2: Biometric Screening and Bonus Actions

After completing the Health Check, earn up to $250 in additional Pulse Cash rewards for completing any combination of Be in the Know 2021-2022 activities – from a biometric screening to Bonus Actions. Review the “Steps for Success” design for the required points totals to reach each of the reward levels.

Biometric Screening

A biometric screening remains a priority and awarded activity, however, it is not a required activity to receive any of your rewards for this year. Completing a biometric screening will still be required to become a Be in the Know VIP. 

By completing a biometric screening, you will learn important information about your health, plus earn 5,000 points towards your next reward level. (Did you know that you only need 5,000 points to reach Level 1 rewards and earn another $50?)

You now have four options for obtaining biometric screening results, including new options through Virgin Pulse: 

  • As of September 1, 2021, AREUFIT Health Services, Inc. is no longer collecting Biometric Screening Consent Forms and results for Penn’s 2021-2022 Be in the Know campaign. For additional options to receive credit for a biometric screening during this year’s campaign, please see information below (Labcorp Voucher Program and Home Test Kits) or visit the Virgin Pulse platform’s Be in the Know programs page at AREUFIT will not respond to your message or accept biometric screening forms after August 31, 2021
  • NEW: Labcorp Voucher Program and Home Test Kits. Directions are available on the Virgin Pulse platform, Be in the Know programs page at
  • On-campus screenings that will be scheduled when deemed safe and space is available.

A biometric screening provides four key indicators of your health status, including blood pressure, total and HDL cholesterol levels, and blood sugar/glucose. Optionally, you can choose to obtain LDL cholesterol and triglycerides results. 

Bonus Actions

Bonus Actions are health-related activities and opportunities to support your overall well-being, as well as earn additional points towards your next reward level. Be in the Know continues to offer a wide variety of options, including Preventative Health, Penn Wellness Activities, and Virgin Pulse Online Bonus Actions – with more ways to be rewarded this year. Choose any Bonus Actions of interest to earn points towards rewards to customize your Be in the Know experience. Review our “Ways to Earn ” list for options, with more rewards for daily activities, completed programs, and sustained achievement through the year.

You can complete a biometric screening and/or Bonus Actions at any time during the campaign year (July 1, 2021-June 30, 2022) and will be awarded points for completions. However, you won’t earn any rewards until you first complete STEP 1, the Virgin Pulse Health Check. 

Step 3: VIP Program

Go for ultimate achievement during the 2021-2022 campaign year! Continue completing activities and earning points to reach our highest level of participation and be honored as a Be in the Know VIP, “Very Impressive Participant”. Staff and faculty who reach 50,000 points will earn the Level 4 reward – special VIP recognition. 

One additional requirement to qualify as a VIP this year – you must complete a biometric screening between July 1, 2021-June 30, 2022, using any of the available options. 

How to Redeem Pulse Cash Rewards

To redeem your rewards, sign in at Look for the Home tab on the main page and click on Rewards from the drop-down menu. 

Once on the Rewards page, click the Spend tab to bring up three categories of reward options. Choose from:

  • Shop the Store (buy select fitness items)

  • Get a Gift Card (buy a gift card from available retail and VISA options)

  • Donate it (make a charitable donation)

Follow the prompts, including the amount of rewards you wish to spend from the amount you have available. Be sure to click Submit to confirm your purchase. A confirmation email will be sent to the address you used to register on the Virgin Pulse platform. You’ll need this confirmation email for gift card purchases and charitable donations. 

*Per IRS guidelines, all Be in the Know rewards are subject to applicable payroll taxes at the time they are earned and rewarded to participants - even if rewards have not yet been redeemed (i.e., spent). While the rewards are provided through Virgin Pulse's Rewards Program, mandatory payroll taxes on the value of earned rewards will be processed through participants' paychecks. For the 2021-2022 campaign year, taxes will be processed in October 2021, and January, April, and July 2022 paychecks. Participants will see applicable rewards taxes deducted from their paychecks in these months, if rewards were earned during the prior time period. Paystubs will note "Imputed Income: Wellness" plus the amount of earned rewards for that particular tax cycle. 

Your privacy is strictly protected. Penn receives only aggregated data for the participating population. Penn will never know your individual screening results, health assessment answers or personal health goals.