Be in the Know

July 1, 2020 - June 30, 2021

Family jogging together

It’s time to focus on your health and well-being with Penn’s 2020-2021 Be in the Know wellness campaign. Whether you want to focus on a health goal, participate in well-being challenges, or simply strive to feel your best, Penn is here to support you.

Be in the Know 2020-2021

This year’s campaign will run from July 1, 2020, through June 30, 2021. 

Starting this campaign year, Penn welcomes Virgin Pulse as its new wellness partner. With Virgin Pulse, Be in the Know participants will experience new wellness programs and resources, along with an enhanced rewards structure and new Bonus Actions. 

Due to the impact of COVID-19 and the need to exercise social distancing, on-campus group activities will be limited and only offered when deemed safe and space is available. As a result, biometric screenings WILL NOT be a required activity to receive any rewards for this upcoming year. However, it remains a priority and awarded activity.

Also, completing a biometric screening is still required to become a Be in the Know VIP. Additionally, many wellness and work-life events and classes will be offered virtually.

Get started now learning about the exciting changes this campaign year! Details below.

Become a Be in the Know VIP

If you earn at least 450 total campaign points this year, as well as complete a biometric screening, you’ll be named a Be in the Know VIP (Very Impressive Participant) and receive special recognition.

Virgin Pulse Health Check

Complete the Health Check for your first 50 Points!

Enhanced Rewards Program

Unlike previous campaign years, Be in the Know 2020-2021 will not feature the 3 Steps to Success. Instead you can participate in exciting qualifying campaign activities (described below) to earn rewards. 

You can earn up to $300 in Pulse Cash during the new campaign year! Here’s how:

You earn points by completing the Qualifying Campaign Activities:

  • Virgin Pulse's Health Check

  • Biometric Screening

  • Bonus Actions

The Health Check is the only required activity to receive any earned rewards this campaign year (see below for more information).

Points earned become an equal amount of Pulse Cash. For example, if you earn 50 points, you will earn $50 in Pulse Cash. You can then redeem your Pulse Cash for the rewards of your choice directly on the Virgin Pulse platform. Reward options include a variety of retail and VISA gift cards, donating to a charity, or purchasing wellness items (including fitness trackers) in the Virgin Pulse Rewards Store.*

Pulse Cash can be earned and redeemed quickly, with less wait and more options.

Unlike in previous years, you do not have the option to receive cash in your paycheck or credit at Penn’s Campus Recreation. VISA gift cards earned through Be in the Know can be used at Penn’s Campus Recreation toward the purchase of recreational memberships and services.

How to Redeem Pulse Cash Rewards

To redeem your rewards, sign in at Look for the Home tab on the main page and click on Rewards from the drop-down menu. 

Once on the Rewards page, click the Spend tab to bring up three categories of reward options. Choose from:

  • Shop the Store (buy select fitness items)

  • Get a Gift Card (buy a gift card from available retail and VISA options)

  • Donate it (make a charitable donation)

Follow the prompts, including the amount of rewards you wish to spend from the amount you have available. Be sure to click Submit to confirm your purchase. A confirmation email will be sent to the address you used to register on the Virgin Pulse platform. You’ll need this confirmation email for gift card purchases and charitable donations. 

Qualifying Campaign Activities

Virgin Pulse's Health Check

The Health Check is an online health assessment administered through the Virgin Pulse platform. It is a brief online questionnaire to gain a broader view of your overall health and well-being. Based on your Health Check responses, the platform will begin providing you with relevant wellness information and programs. 

The Health Check is the only required activity you must complete to receive your earned rewards this campaign year. Complete the Health Check to earn your first 50 points and $50 in Pulse Cash rewards, plus be on your way to earning rewards for other qualifying campaign activities.

You can retake the Health Check additional times throughout the campaign year if you wish; however, you will only earn the associated Be in the Know points and Pulse Cash one time between July 1, 2020 and June 30, 2021. 

To complete the Health Check, click here.

The deadline to complete the Health Check is June 30, 2021.

Earn More Pulse Cash!

You can earn up to an additional $250 in Pulse Cash for any combination of Be in the Know 2020-2021 activities, including a biometric screening and/or Bonus Actions.

Biometric Screening

A biometric screening remains a priority and awarded activity, but it is not a required activity to receive any rewards this year. Please note that completing a biometric screening will still be required to become a Be in the Know VIP.

A biometric screening provides four key indicators of your health status, including blood pressure, total and HDL cholesterol levels, and blood sugar/glucose. Optionally, you can choose to obtain LDL cholesterol and triglycerides results. 

Due to the impact of COVID-19, on-campus biometric screening appointments will be scheduled for benefits-eligible faculty and staff when it is deemed safe and sufficient space is available. Human Resources will continue to monitor the situation and provide updated communications as available. 

You always have the option to submit results obtained by your healthcare provider or an approved screening location between July 1, 2020 and June 30, 2021. To earn credit, submit a Biometric Screening Consent Form, along with a copy of your results, to AREUFIT Health Services, Inc., using the directions provided on the form.

You can earn 50 points and $50 in Pulse Cash rewards if you complete a biometric screening during the qualifying time period. 

Bonus Actions

Bonus Actions are health-related activities and opportunities to earn additional rewards. Be in the Know continues to offer a variety of activities at home, on campus, and online through Virgin Pulse. Choose any number of Bonus Actions to earn points and Pulse Cash rewards. 

Bonus Actions may be completed at any time during the campaign year (July 1, 2020 - June 30, 2021). However, for this campaign year, rewards for Bonus Actions will not be received until you first complete the Virgin Pulse Health Check. Everything you need to know about Bonus Actions is on the Bonus Actions page.


*Per IRS guidelines, all Be in the Know rewards are subject to applicable payroll taxes at the time they are earned and rewarded to participants - even if rewards have not yet been redeemed (i.e., spent). While the rewards are provided through Virgin Pulse's Rewards Program, mandatory payroll taxes on the value of earned rewards will be processed through participants' paychecks. For the 2020-2021 campaign year, taxes will be processed in October 2020, April 2021, and July 2021. Participants will see applicable rewards taxes deducted from their paychecks in these months, if rewards were earned during the prior time period. Paystubs will note "Imputed Income: Wellness" plus the amount of earned rewards for that particular tax cycle. 

Your privacy is strictly protected. Penn receives only aggregated data for the participating population. Penn will never know your individual screening results, health assessment answers or personal health goals.